Why a Responsive Mobile Web Design?
Online business opportunities have leveled the playing field between the big boys in business and the small-time eCommerce store owner. Utilizing the latest technologies and developments has made SMEs (small to medium sized businesses) equal to larger enterprises.
Needless to say having a responsive website can make or break an online business especially of the said business in a new one and totally dependent on its online presence. One of the most obvious reasons why SMEs gain ground in the world economy is the rapid increase in the use of mobile phones among the populace. Suffice it to say, such companies can maintain their popularity if they redesign their mobile websites to accommodate every type of mobile device.
How Does a Responsive Web Design Work?
Responsive Web Design (RWD) is a term that is used to denote websites that respond appropriately when they are displayed on mobile devices. Such websites do not require users to scroll endlessly in order to access a tab or read info; and therein lays their appeal.
Think about it; why would a user wait minutes for a mobile website to load on the go? A website that is designed to be responsive at every tap provides an optimal navigational and viewing experience for users. Think of the benefits such a resource could provide an eCommerce business.
Mobile and tablet usage is becoming prevalent and shows no signs of stopping. Nokia’s marketing CRM recently reports that the company is expected to grow from 347 to over 809 million units between the years 2012 and 2017. Mobile usage is now considered to be an optimal choice when it comes to how consumers interact with brands so Nokia’s prediction doesn’t come as a surprise. Businesses that specialize in e-commerce realize how such growth can have an impact on a brand’s eCommerce strategy. As e-consultant and director at Mediarun Search puts it, “Focusing on responsive design should be seen as an essential component of a brand’s e-commerce strategy, as enhanced usability leads the way in driving conversion rates.”
Responsive mobile web designs ensure that users receive the best and most consistent experience every time they log onto a website. It shouldn’t matter if they use a tablet, iPad, IPod, Android device or any type of portable device to do so. Their online experience should be consistent across all platforms.
Take Google Doodles as an example. The small but major update offer users something new every day. Facebook also upgrades its code twice a day to keep its users interested. What do both case studies prove? They prove that users now expect a website’s features and content to evolve faster than it ever did before.
Visitors are sharing more content now than they ever were before. Online businesses need to provide centralized and updated content as well as easier ways to access the content if they hope to stay relevant. Needless to say if Responsive Web Design makes more sense today it is only a matter of time when it will be all that matters.