A responsive website design focuses just on that – a “responsive” web property that responds correctly on a desktop and mobile device. With the onslaught of smart phones, it is more important than ever to implement a website design that is not only rendered on desktop and laptop devices, but also available to mobile users. A responsive website design will not require excessive scrolling through long menus, ensuring that the bulk of your content is above the fold, and that there aren’t obtrusive ads that will adversely affect your audience. By implementing a single code base, responsive website designs can render content consistently regardless of screen resolutions and device types. Here are the top 3 reasons as to why you should implement a responsive website design.
Reduced bounce back rates
Responsive web designs are fluid and will move freely on desktop and mobile devices. Both grids and images are fluid, retaining its appearance. A website that does not show all content or looks disorganized due to coding can potentially inflate bounce back rates. A very high bounce back rate will signal the search engines that the website either has a poor design or does not show content that is relevant to the searcher.
Having a website domain that is suitable for desktops and having a secondary domain for mobile devices is not only an antiquated concept, but it is also an expensive one. You will see a larger return of your investment by implementing a versatile website design. Many SEO agencies do not solely support website designs that are only for mobile devices – a single domain that caters to all devices has been conceptualized by the online marketing industry. A responsive website design caters to all visitors, no matter what device their using.
It is recommended by Google
When Google speaks, you listen. Google has noted responsive website designs as one of the best practices that you can implement in your online marketing efforts. This is because a responsive design has one URL and one HTML infrastructure, making it very easy for Google to crawl and index these pages. Google also keeps the online audience in mind. Content that lives in one single website is easier to share across social media platforms and personal accounts. For example, a person on their desktop can share a link on their Facebook account. Someone who is on their mobile device who comes across this link can then click on it and view the content. A responsive website design is seamless.